The great majority of marketing leaders rely on Google Analytics for site tracking and measurement. Since Google sunsetted Universal Analytics, the predecessor to the current Google Analytics 4 (GA4) platform, many users are still at a loss on how to utilize GA4 most effectively.

During this session we will demystify event-based tracking and you can build a custom measurement program within GA4 to align with your own brand’s objectives. This session will include an exercise in which we identify key events vs. standard/custom event tracking. Attendees will also receive some helpful documentation and guides to ramp up their analytics practices and proficiency.

After this Masterclass, you’ll be able to:
- Gain a primer on event tracking
- Understand key event implications
- Conduct a reporting walkthrough
- Uncover New/Helpful Features in GA4
- Take part in a team exercise about identifying identify key events vs. standard/custom event tracking